TQUSI0523_5328 - Salesforce Data Cloud

Role - Salesforce Data Cloud

Location -Pune

Key Responsibilities:

• Design, configure, and implement solutions within Salesforce Data Cloud to unify customer profiles across sources.
• Develop and maintain data ingestion pipelines, identity resolution rules, calculated insights, and activation targets.
• Collaborate with marketing, sales, analytics, and IT teams to define data requirements and use cases.
• Create and manage data streams and harmonization rules for ingesting data from Salesforce, cloud storage, and external systems.
• Implement and maintain segmentations and activation strategies using Data Cloud tools.
• Write and optimize SQL, JSON, and data transformation logic for calculated insights and unification.
• Monitor data quality, performance, and governance of the Data Cloud environment.
• Participate in solution architecture, integration planning, and technical documentation.
• Stay updated on Salesforce Data Cloud enhancements, best practices, and industry trends.

Required Qualifications:

• Bachelor's degree in Computer Science, Engineering, Information Systems, or a related field.
• 2+ years of Salesforce development experience, including Salesforce CDP/Data Cloud.
• Strong understanding of data integration, customer identity resolution, and segmentation strategies.
• Hands-on experience with Salesforce Data Cloud features like:
• Data Streams & Data Model Objects (DMOs)
• Identity Resolution Rules
• Calculated Insights
• Segments & Activations
• Proficiency in SQL, JSON, and data mapping techniques.
• Experience with Salesforce tools (e.g., Marketing Cloud, MuleSoft, CRM Analytics) is a plus.

Salesforce certifications such as:

• Salesforce Certified Data Cloud Consultant