The increasing popularity of major events is driven primarily by ongoing improvements in broadcasting and technology, which allow higher-quality coverage. At the same time, TV companies are increasingly adopting social media to engage with fans and deliver a greater intensity of experience. Meanwhile, sponsors are utilizing sophisticated data mining to gain increasing levels of intelligence and insight into their target markets. In this fast-paced industry, you need to choose the right partner who can understand the complexities and provide scalable, profitable, and cost-effective solutions that enable you to stay afloat in this competitive industry. Our team of sports consultants has rich experience in assisting clubs, schools, local authorities and companies develop sustainable solutions to meet the needs of a wide range of users.
The fast changing sports industry offers its own set of challenges and opportunities brought about both by advances in technology and the downturn in the economy. Over the next couple of years, only those who can rise to these challenges and grab the upcoming opportunities will succeed. Key issues affecting companies in the Sports industry include:
"Despite the economic environment in the UK, the sports market still remains strong and is worth £23.8 billion. Year 2011 was a record year for total attendances at the UK’s biggest annual sporting events. The top events such as Wimbledon, the British Grand Prix, Royal Ascot and Cheltenham Festival saw increased attendances, with Wimbledon and the British Grand Prix enjoying their best ever crowds.However lower tier events are also working hard to attract support."
