Media and Entertainment

In an industry that continues to grow while facing the opportunities and challenges brought about by the convergence of traditionally distinct markets, the bar for business excellence is set high. You need to adopt new technology and develop new distribution models to satisfy the demands of an esurient and outspoken consumer. At the same time it is also imperative to manage costs, exceed stakeholder expectations, and comply with new regulations.

TESTQ’s unequalled insight acquired through analysis of diverse sub-segments and interactions with the industry players combined with data-driven approach helps you to deal with challenges presented by a fast evolving media landscape.

Our Media and Entertainment practice comprises of a strong team of cross-industry experts with experience spanning across various segments including film, print, television, internet, radio, music, VAS and sports segments.

Our experts provide solutions that are cost-effective yet powerful and scalable and help our clients to realise significant business benefits. Our aim is to support our clients in designing, managing and executing lasting beneficial change.

Different segments of the Media and Entertainment sector are at different stages of digital maturity. The rapidly changing digital marketplace is placing new demands on systems and processes.Many Media and Entertainment companies are finding that their processes and tools are not up to the task of supporting the new digital business models. The leaders within companies must decide quickly where in the digital value chain they want to position themselves.The Media and Entertainment industry is battling challenges, namely:

• Dealing with intense global competition
• Regionalization
• Internationalization
• Advanced Technology
• Growth and Profitability
• Increasing Taxes
• Regulatory pressures.